Video Marketing for Real Estate
Nose Hill and Namaka Crescent NW
I am having a great time creating unique video marketing for the properties that we have for sale. A couple of weeks ago I was out for a run on Nose Hill Park when I had one of my flashes of insight. The attached video is the outcome of that flash bulb moment and it is one of my favorite promotions to date.
I feel there are a multitude of avenues to travel when using video to communicate a message. This particular video does not require any voice over narration and follows a path resembling a commercial you may see on television. Alternativly our "Rare Gem" productions layer narrative on video and allows us the opportunity to add depth of information with respect to a property. My video blogging has been occuring less recently as I have been making use of more produced projects.
Our objective is multi faceted. We want to create a buzz about our business and about the homes that we have for sale. In terms of selling a home I feel one of our key purposes is to tell the story of a property. Using the tools that are avaliable online gives us an endless potential when we look at the ways that we can extend the story of a property. The only limit is creativity and passion, and those are comodities that we are fortunate to enjoy plenty of.
Does it work?
Well the the 3 homes referenced in this video all received offers the week of posting the video, Currently 2/3 have sold. It is one thing to write a comment "Easy access to Nose Hill Park", but it is somthing very differently to see it in full living colour.
Ultimatley our goal is to add value to our clients experirence and video marketing is a great way to do that.
Lucas Ramage
